HUL has also revised prices across its Rin and Wheel products. The price of Rin Ala 500 ml has been increased by Rs 5 to Rs 95
Surf Excel, Rin, wheel detergents gets costlier by up to 11%, check new rates: Hindustan Unilever Ltd (HUL) has increased the prices of several products across its home care portfolio. The latest price revisions range from Rs 1 to Rs 10, depending on the product and pack size. Popular detergent brands such as Surf Excel, Rin and Wheel gets costlier by up to 11 per cent.
The revisions come at a time when fast-moving consumer goods (FMCG) companies are facing pressure from elevated input costs. HUL is adjusting product prices to protect its margins while maintaining volume growth in a competitive market. Among the Surf Excel products, the MRP of the 1-kg pack of Surf Excel Quick Wash has been increased by Rs 10 to Rs 245 from Rs 235. Its 500-gm pack now costs Rs 128, up Rs 5 from Rs 123.
The price of the 1-kg pack of Surf Excel Easy Wash has been raised by Rs 5 to Rs 172, while its 500-gm pack now costs Rs 87 against the earlier price of Rs 85. The MRP of the 250-gm Surf Excel bar has increased by Rs 3 to Rs 45. The four-bar bundle, with each bar weighing 200 gm, has become costlier by Rs 10 to Rs 155.
HUL has also revised prices across its Rin and Wheel products. The price of Rin Ala 500 ml has been increased by Rs 5 to Rs 95. The 1-kg and 500-gm packs of Rin detergent powder have become costlier by Rs 3 and Rs 2, respectively, taking their prices to Rs 123 and Rs 63.
The MRP of Wheel detergent powder’s 1-kg pack has been raised by Rs 3 to Rs 93, while its 500-gm pack now costs Rs 47, up from Rs 46.
Apart from home care products, HUL has increased the price of Moti Gulab soap (150 gm) by Rs 8 to Rs 82 from Rs 74, marking a hike of over 10 per cent.
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The price hikes also extend to select personal care products, with the company raising the maximum retail price (MRP) of Moti Gulab soap by more than 10 per cent.
Last month, Priya Nair, Managing Director and CEO of HUL, said the company would take selective price increases depending on input cost trends, with elevated commodity prices continuing to exert pressure despite robust demand.
