‘With Joyland, we are bringing together authentic dairy ingredients, quality and affordability,’ the company claims
Reliance launches flavoured milk ‘Joyland’ at Rs 20: Reliance Consumer Products Ltd has now entered dairy market. The company has expanded its beverage portfolio with launch of Joyland flavoured milk on Wednesday.
Joyland flavoured milk will now be available in multiple flavours such as strawberry, vanilla and pistachio. On Wednesday the company unveiled the product across social media. The flavoured milk is priced at just Rs 20. The product is only available in Tamil Nadu as of now.
‘With Joyland, we are bringing together authentic dairy ingredients, quality and affordability,’ the company claims. And now set to compete with brands like ITC, Amul, Mother Diary, Nandini and more who already have a foothold in the market.
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Talking about the launch, T Krishnakumar, Director, Reliance Consumer Products Limited, said in a press note, ‘Our entry into the ready-to-drink dairy market is a significant step in extending RCPL’s portfolio and widening the choices we offer consumers.’
