Shahrukh Khan has overtaken Virat Kohli as the most valuable celebrity brand in the country.
SRK tops celebrity brand value ranking, the runner-up may surprise you: India’s celebrity brand valuation report witnessed a dramatic shift. Bollywood’s King Khan has once again proved his dominance in the world of advertisements. Shah Rukh Khan has overtaken star cricketer Virat Kohli to become the country’s number 1 most valuable celebrity.
For years, there has been a competition between India’s big celebrities to come out on top in the world of brand endorsement, that is, advertising. Now Shahrukh Khan has won this race. He has overtaken Virat Kohli as the most valuable celebrity brand in the country.
According to Kroll’s Celebrity Brand Valuation Report, Shah Rukh Khan has become India’s most valuable celebrity with a brand value of $177.9 million (roughly Rs. 1,691 crore) in 2025. He has overtaken star cricketer Virat Kohli, who topped the list last year. The total brand value of India’s top 25 celebrities is estimated at 2 billion dollars in 2025. However, there has been a slight decline of 3.7 percent in this total valuation compared to last year.
The ranking is based on the portfolio of advertisements each celebrity has and their influence on social media. But this time Shah Rukh Khan has taken the first place by making a big change.
Ranveer Singh remains at the second position with a brand value of $162.9 million (roughly Rs. 1,548 crore). At the same time, cricketer Virat Kohli, who was on top of this list last year, has slipped to the third place, whose brand value is currently estimated at 158.4 million dollars.
Talking about other celebrities of the film world, Alia Bhatt is on the sixth number in the list of most valuable celebrities of India with 93.9 million dollars. Right behind her is Deepika Padukone in seventh place with a brand value of $89.2 million. Hrithik Roshan occupies the eighth position with $88.9 million. At the same time, Bollywood superstar Amitabh Bachchan is in ninth place with 80.8 million dollars. Akshay Kumar and Ranbir Kapoor are at the 10th position with a brand value of $80 million.
The report also emphasizes that the demand for young stars in the world of advertising is increasing rapidly. Rashmika Mandana jumped to the 12th position, Ananya Pandey to the 19th, Samantha Ruth Prabhu to the 21st, Janhvi Kapoor to the 23rd position for the first time and Shraddha Kapoor to the 24th position.
